My thesis was on risk communication, using mad cow disease as a case study. I looked at the language media used to used to discuss the safety of Canadian beef after Canada’s first mad cow was found in May 2003. I remember that day vividly.
It would be easy (though not smart) to avoid “the audience” almost completely. In my opinion, good journalists don’t — with or without social media. I use tools like Twitter to reach out beyond the people I would otherwise know, to get to know my city better. My networks are bigger, and that makes my city smaller.
Well, mostly just improved.
I had been getting pretty frustrated with some pieces of this site that weren’t working. There had never been an RSS feed, the comment form was broken, and so on.