Woo hoo! Today we learned that the CBC Radio network special that Manusha Janakiram and I produced last year on the science and business of handling stress has won a Gracie Award from the Alliance for Women in Media.
Communicating on camera is harder than in front of a crowd, because you’re trying to reach an audience that exists, but isn’t there. Here’s the key tip I figured out to reach your audience through the lens.
My thesis was on risk communication, using mad cow disease as a case study. I looked at the language media used to used to discuss the safety of Canadian beef after Canada’s first mad cow was found in May 2003. I remember that day vividly.
Q: When is the lead author of a paper published in Science not allowed to comment on the subject?
A: When she works for Canada’s federal government. In this case, Fisheries and Oceans Canada (DFO).