What if mainstream media organizations gave up on covering anything that came written well in a press release? As in, if there’s enough in the release that “churnalism” could be practiced, it just isn’t.
My thesis was on risk communication, using mad cow disease as a case study. I looked at the language media used to used to discuss the safety of Canadian beef after Canada’s first mad cow was found in May 2003. I remember that day vividly.
Q: When is the lead author of a paper published in Science not allowed to comment on the subject?
A: When she works for Canada’s federal government. In this case, Fisheries and Oceans Canada (DFO).
A recent training workshop got me thinking about how mysterious the media can be for people who haven’t interacted with us much. One thing we don’t always make clear to people is just what kind of interview we’re asking for.