Canada’s beef-is-safe campaign, circa 2003

chretien-beef

Then-prime minister Jean Chretien, in an AP photo from May 21, 2003, the day after the news broke. The original caption read: "Jean Chretien shows that Canadian beef is safe by eating it for lunch on Wednesday." (AP)

Then-prime minister Jean Chretien, in an AP photo from May 21, 2003, the day after the news broke. The original caption read: “Jean Chretien shows that Canadian beef is safe by eating it for lunch on Wednesday.” (AP)

Then-prime minister Jean Chretien, in an AP photo from May 21, 2003, the day after the news broke. The original caption read: “Jean Chretien shows that Canadian beef is safe by eating it for lunch on Wednesday.” (AP)

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