I’m giving a talk next month to a group of health science graduate students, on how to communicate their work in the media.
I’m no expert, but I have worked in both worlds, and understand a bit about how they often clash.
Both sides have work to do. For example, many (most?) reporters will cover a story about a scientific publication without reading the paper itself (relying instead on the press release). But, since the talk is for a training day for scientists, this advice is for them.
As I prepare I’m going to post my ideas here. Some working titles:
- An introduction to the other side
- Know what your story isn’t
- Be the one to make it simple
- Stay human
- Have confidence in what you know
What does all that mean? I’ll flesh out each point and post it in coming days/weeks.