Coming up: Storytelling for scientists

Tools of the trade. (esterase on flickr

Tools of the trade (esterase/flickr)

I’m giving a talk next month to a group of health science graduate students, on how to communicate their work in the media.

I’m no expert, but I have worked in both worlds, and understand a bit about how they often clash.

Both sides have work to do. For example, many (most?) reporters will cover a story about a scientific publication without reading the paper itself (relying instead on the press release). But, since the talk is for a training day for scientists, this advice is for them.

As I prepare I’m going to post my ideas here. Some working titles:

  • An introduction to the other side
  • Know what your story isn’t
  • Be the one to make it simple
  • Stay human
  • Have confidence in what you know

What does all that mean? I’ll flesh out each point and post it in coming days/weeks.

1 Comment

  1. Lisa! Sounds awesome… I’ll be watching for this. By day I work at the MaRS Centre in Toronto, where I’m in the early stages of planning their online video content: http://www.marsdd.com/

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